Case Study: Bick’s boosts burger-topping awareness with Wired Messenger

Bick’s boosts contest entries by 20%+ with Wired Messenger

The customer, Bick's Pickles, wanted a playful campaign to raise awareness of their product as a burger topping. Their challenge was to create an engaging and shareable contest that would drive repeat visits and broaden campaign reach. They partnered with vendor Wired Messenger for a custom web-based solution.

Wired Messenger developed a unique contest where users searched for lost burgers in an image sea to earn entries. The solution was highly successful, resulting in nearly 500,000 impressions and 30,000 entrants. The contest was engaging, drove repeat traffic, and its social sharing element boosted entries by over 20%, significantly increasing the campaign's viral reach.

Bick’s