Case Study: Air Canada achieves reliable, scalable fare management with Wired Messenger

Air Canada powers 500MM impressions a month with Wired Messenger

The customer, Air Canada, had a challenge with its fare management system, which was unreliable and featured an outdated user interface. The system, which powered digital and print advertising, needed to be scalable for over 500 million monthly impressions and reliable during critical sales campaigns. Vendor Wired Messenger was engaged to address these issues.

Wired Messenger rebuilt the system from the ground up and set up an AWS environment for Air Canada. Their solution included implementing auto-scaling technology and a more intuitive user interface. As a result, the system was restored to full operation in a short time, reliably powering over 500 million impressions per month.

Air Canada