Case Study: Truhouse achieves lower ad costs and higher lead quality with Wired Media

Truhouse cuts cost per lead by 43% with Wired Media

truhouse, a window installation company near Stroud, faced challenges with its Google Ads performance due to tracking issues and an inefficient account structure. This led to inaccurate reporting, ineffective use of budgets, and an unclear cost per lead. Wired Media was engaged to address these problems.

Wired Media fixed the tracking issues and streamlined the account structure by conducting a keyword audit and removing ineffective terms. They launched new Performance Max campaigns to capture quality leads. As a result, truhouse saw a 43% decrease in cost per lead, a 30% decrease in click cost, and a 42% increase in conversion value.

Truhouse