Case Study: Paul Thomas Flowers boosts online sales with Wired Media’s PPC optimisation

Paul Thomas Flowers boosts sales 67% with Wired Media

paul thomas flowers, a luxury florist based in london, approached Wired Media with concerns about their underperforming Google Ads campaigns. The challenges included a broken tracking setup that hindered accurate reporting, an account structure misaligned with their premium brand, and unfocused location targeting across London.

Wired Media fixed the conversion tracking to ensure reliable data and then restructured the ad copy and targeting to better reflect the luxury brand. They introduced Performance Max campaigns and provided recommendations to improve the website. The results included a 67% increase in sales, a 56% increase in clicks, and an 85% increase in data visibility, leading to a notable reduction in cost per acquisition.

Paul Thomas Flowers