Case Study: Di-Vine boosts PPC performance with Wired Media

Di-Vine boosts recorded activity by 50% with Wired Media

di-Vine, a growing e-commerce business, was facing significant challenges with its underperforming PPC campaigns due to a major tracking error that limited data capture. This issue, which included a misconfigured cookie consent pop-up, restricted campaign optimization and hurt ROI during crucial peak gifting periods. They approached Wired Media for assistance with their Google Ads and analytics.

Wired Media resolved the tracking issues by fixing the cookie consent setup, which immediately increased recorded activity in Google Analytics by 50%. With reliable data, they restructured ad copy, refined targeting, introduced Performance Max campaigns, and provided website consultancy for new landing pages. These efforts stabilized performance and positioned di-Vine to achieve a strong ROI from their PPC investment during the Christmas season.

Di-Vine