Case Study: Circana achieves major organic traffic and conversion growth with Wired Media

Circana boosts PPC conversions 285% with Wired Media

Circana, a leading advisor in consumer behavior, partnered with the digital marketing agency Wired Media. Their challenge involved needing a clearer understanding of their website and campaign performance, particularly after the acquisition of IRI Worldwide. They required help with data accuracy, international PPC campaigns, and a comprehensive SEO strategy.

Wired Media implemented a full-service solution that included a Google Analytics audit, technical SEO support for a major website migration, and a combined PPC and SEO search strategy. This work ensured accurate tracking and optimized content. The vendor's efforts yielded significant results, including a 200% increase in organic traffic, over 100 top 3 organic positions, a 285% increase in PPC conversions, and a 67% increase in the website conversion rate.

Circana