Case Study: Cairn Hotel Group achieves more bookings and higher ROI with Wired Media PPC management

Cairn Hotel Group boosts bookings 35% with Wired Media

Cairn Hotel Group, a hotel chain in Newcastle operating 38 properties, approached Wired Media for PPC management to drive bookings and enquiries. Their campaigns were hindered by tracking errors, a poorly configured cookie consent pop-up that limited data capture, overly broad location targeting, and outdated ad copy, all of which were limiting their reach and ROI.

Wired Media resolved these issues by reconfiguring the cookie consent setup for accurate data collection and refining location targeting to focus on high-intent audiences. They restructured ad copy and implemented tailored Performance Max campaigns. As a result, Cairn Hotel Group saw a 23% increase in clicks, a 35% increase in bookings, a 34% increase in revenue, and a significant increase in data visibility.

Cairn Hotel Group