Case Study: Aquaplanet Sports boosts revenue with Wired Media PPC management

Aquaplanet Sports boosts revenue 40% with Wired Media

Aquaplanet Sports, an online water sports retailer, faced significant challenges with their Google Ads campaigns managed by Wired Media. Their account suffered from inaccurate tracking and a disorganized structure, which led to unreliable data for decision-making. This hindered optimization efforts, resulting in poorly performing Performance Max campaigns and a low Ad Rank that increased costs and reduced visibility.

Wired Media implemented a comprehensive solution by first fixing the tracking issues to ensure accurate data. They then restructured the entire account for better organization and targeting efficiency. The agency refined audience targeting for Performance Max campaigns, optimized ad creatives, and implemented strategies to boost Ad Rank. These efforts delivered impressive results for Aquaplanet Sports, including a 40% increase in revenue, a 53% increase in conversions, and a 115% increase in their conversion rate.

Aquaplanet Sports