Case Study: What Car? achieves qualified finance leads with Wired Marketing Ltd

What Car - Customer Case Study

Whatcar? partnered with Wired Marketing Ltd after struggling to manage customer data, segment audiences, and run an effective email marketing strategy. They needed a fully managed campaign to promote car finance and drive test-drive registrations, plus an API integration, closed-loop reporting, and bespoke email templates to protect the brand.

Wired Marketing Ltd implemented an enterprise-level, automated campaign that triggered targeted emails based on vehicle valuations and likely purchase behavior, with timing informed by industry analysis. The solution also included detailed reporting and ongoing brand awareness emails, helping Whatcar? generate qualified warm leads for dealerships and finance teams, while enabling telesales follow-up from engaged contacts.

Whatcar?