Case Study: NG-IT achieves higher conversions and more qualified leads with Wired Marketing Ltd

NG-IT - Customer Case Study

NG-IT, a provider of data storage, management and virtualisation solutions, needed a better way to generate quality leads and connect its email marketing with telesales follow-up. Working with Wired Marketing Ltd, the company moved away from unstructured “shoot and send” campaigns and sporadic outbound activity, looking for a more strategic email marketing and lead generation approach.

Wired Marketing Ltd implemented a targeted email campaign strategy supported by the Dynamic Call List, which alerted the telesales team when contacts engaged with emails so they could call warmer prospects. The results were strong: call-to-sale conversion increased from 0.8% to 2.3%, NG-IT reached its six-month target in just eight weeks, and one alerted lead led to a £1.8 million deal.

NG-IT