Case Study: Natural Balance Foods achieves higher engagement and ROI with Wired Marketing Ltd

Natural Balance Foods - Customer Case Study

Natural Balance Foods, a wholefood retailer and distributor of healthy snacks, wanted to deepen engagement with its email audience and capture more customer data beyond demographics. Working with Wired Marketing Ltd, the brand used a managed email service and launched the “Find Your Fave” quiz to learn about preferences such as flavors, eating occasions, and activities, while also improving its ability to target website visitors and subscribers.

Wired Marketing Ltd designed, tested, sent, and reported on the campaign, integrating the quiz across marketing channels and linking it to dynamic email content and an exclusive discount code. The result was stronger engagement, more new subscribers, and higher ROI, with measurable impact including a 33% month-by-month subscriber increase, 75% survey page conversion, over 10,000 new data fields populated per month, and campaign ROI of £12 for every £1 spent.

Natural Balance Foods

Tessa Glenny

Brand Manager