Case Study: Natural Balance Foods achieves a 20% lift in email opens with Wired Marketing Ltd

Natural Balance Foods - Customer Case Study

Natural Balance Foods (NBF), a wholefood retailer and distributor of healthy snacks, was looking for a more flexible email marketing system to engage subscribers, improve low open rates on image-heavy campaigns, and drive more traffic to its ecommerce and community website. Wired Marketing Ltd supported NBF with bespoke email campaigns, subject line testing, and survey tools to better target contacts and build stronger brand engagement.

Wired Marketing Ltd improved the email design and content balance, which increased open rates by 20% and click-through rates by up to 10%. The campaigns also delivered a return on investment of £3.55 for every £1 spent overall, rising to £5.17 for every £1 spent on sales campaigns, helping NBF boost website visits, brand exposure, and sales.

Natural Balance Foods