Case Study: MorePeople achieves a 220% uplift in email engagement with Wired Marketing Ltd

MorePeople - Customer Case Study

MorePeople is a specialist recruitment company focused on food, horticulture, and agriculture, with additional brands covering training and executive recruitment. They were using basic email newsletters and event promotions across mixed data sets, and needed a UK-based partner like Wired Marketing Ltd to help them move from a “shoot and send” approach to more targeted, strategic email marketing.

Wired Marketing Ltd implemented a lead generation strategy with managed campaigns, separate databases, and more informative content such as whitepapers and case studies, giving MorePeople better visibility into campaign engagement. The results included up to a 20% increase in open rates, a 5% increase in click-through rates, and an overall lift of 220%, leading MorePeople to continue using Wired Marketing Ltd’s targeted email marketing approach.

MorePeople