Case Study: Vattenfall enhances new customer onboarding with Wiraya welcome calls

Vattenfall boosts welcome call engagement to 88% with Wiraya

Vattenfall sought to elevate the customer experience for its new small business clients by creating a more personalized and engaging welcome process during the critical early stages of the customer lifecycle. To achieve this, they partnered with vendor Wiraya to implement a solution using their platform for pre-recorded calls.

Wiraya implemented a proactive, automated welcome call flow, handling everything from copywriting and professional studio recording to configuring the communication on their cloud platform. The solution successfully made new customers feel seen without being intrusive. The results were significant, with Wiraya's platform achieving a 100% reach rate, 88% of customers listening to the majority of the call, and a 22% click-through rate for actions taken.

Vattenfall