Case Study: Skandia achieves 27% email collection conversion with Wiraya

Skandia collects 27% of customer email addresses with Wiraya

Skandia, an award-winning bank, faced the challenge of efficiently collecting accurate email addresses from its pension customers to enable digital communication at scale. Their traditional methods were expensive and ineffective. The vendor Wiraya implemented its Mobile Customer Activation service to address this challenge.

Wiraya's solution used personalized voice and text messages sent to customers' mobile phones, directing them to a secure landing page with BankID verification to submit their email. This process was smooth and convenient for users. The results significantly exceeded expectations, with Wiraya helping Skandia achieve a 27% conversion rate for email collection, which corresponded to an ROI of over 200% and far outperformed traditional methods.

Skandia