Case Study: Öresundskraft collects missing customer email addresses with Wiraya

Öresundskraft collects missing email addresses with Wiraya, achieving 40% conversion

Öresundskraft, a customer-centric energy company, faced the challenge of missing email addresses for many of its B2C and B2B customers, which was a barrier to delivering excellent service. To address this, they partnered with the vendor Wiraya, which used its communication platform to help collect this critical customer data.

Wiraya implemented an automated solution using prerecorded voice calls, SMS, and a digital landing page to create a smooth process for customers to submit their contact information. This approach was highly successful, resulting in 40% of reached B2C customers and 43% of reached B2B customers providing their email addresses, dramatically improving Öresundskraft's ability to engage with its customers.

Öresundskraft