Case Study: Volkswagen Group achieves higher service booking conversion with Wiraya

How Volkswagen Group increases service bookings with personalised interactions

Volkswagen Group sought to cut through the cluttered automotive market to inspire its customers to book car services directly. Their challenge was reaching car owners with relevant information at the right moment, as traditional channels like email were ineffective, making it difficult to promote their new online booking system and retain customer attention.

The vendor Wiraya implemented its Mobile Customer Activation software, which used a blend of personalized voice, text, and mobile messaging to engage customers. This solution reached 90% of the target audience, with over 30% choosing to act immediately, leading to increased conversion rates and allowing Volkswagen to take control of its customer data and communication.

Volkswagen Group

Nils Simonsson

Marketing Manager