Case Study: Skandia achieves 27% email collection conversion with Wiraya

How Swedish bank Skandia digitalised their customer interactions

Skandia, an award-winning bank, faced the challenge of efficiently collecting accurate email addresses from its pension customers to enable digital communication. Traditional methods like physical letters and call centers were expensive and ineffective. Skandia partnered with Wiraya to implement a solution using its Mobile Customer Activation service.

Wiraya created a process that used personalized voice and text messages to reach customers on their mobile phones. This directed them to a secure landing page with BankID verification to submit their email. The solution was highly successful, reaching 92% of the target group and achieving a 27% conversion rate for new email addresses, resulting in an ROI of over 200%. This allowed Skandia to build a broader digital platform for customer communications.

Skandia

Patrick Fägerblad

CRM Specialist Tactical CRM