Case Study: SEB boosts annual business review bookings with Wiraya

How SEB increase CLV in their small and medium-sized customer segment

SEB, a leading corporate bank in Sweden, sought to increase customer lifetime value in its SME segment. Their challenge was reaching busy business customers to promote their annual business review service, a key offering for building loyalty and reducing churn, without being intrusive. They partnered with the vendor Wiraya to scale this communication initiative.

Wiraya implemented a targeted outbound communication program for SEB. The solution involved configuring a communication flow on the Wiraya platform, producing content, and using SMS messages to engage customers at a critical moment in their lifecycle. This program successfully reached over 90% of the targeted customers. As a result, more than 10% scheduled an annual business review, enabling SEB to proactively deliver an excellent customer experience and expand its business.

SEB

Christina Norrbom Holm

Senior Project Manager Group Marketing