Case Study: Lime boosts customer loyalty and surprise-and-delight experiences with Wiraya Loyalty Concept

How Lime ensures excellent customer experience with the Wiraya Loyalty Concept

Lime, a leading Nordic CRM provider, sought to enhance its own customer loyalty strategy by creating surprising and delightful experiences that went beyond their standard service. Their goal was to generate positive emotions and boost engagement among their existing client base. To achieve this, they partnered with vendor Wiraya to implement the Wiraya Loyalty Concept.

Wiraya designed and managed a full communication flow for Lime, which included a pleasant phone call and an SMS leading to a digital voucher for a cake. This solution allowed Lime to reach a wider audience in a fun and engaging way. The results were highly positive, with Wiraya's solution achieving a 96% reach rate and 90% of customers appreciating the activity, proving it to be a successful addition to Lime's customer communication.

Lime

Anna Hansen

Head of Loyalty and Expansion