Case Study: Jönköping Energy boosts app downloads with Wiraya

How Jönköping Energy tested a new strategy of informing and activating customers in order to boost app download

Jönköping Energy, a Swedish energy provider, sought to boost downloads and registrations for its new Bright app, which helps customers understand electricity consumption and lower costs. To overcome customer activation challenges, they partnered with the vendor Wiraya to implement a new, personalized communication strategy.

Wiraya's solution utilized its cloud platform to deploy a communication flow combining pre-recorded interactive voice calls and SMS to guide customers. This non-intrusive approach reached 93% of the targeted customers and successfully convinced over 20% of them to download and register for the app, resulting in a significant uplift in app usage for Jönköping Energy.

Jönköping Energy

Linda Svensson

Head of Marketing & Communications