Case Study: GVC Holdings achieves higher player lifetime value with Wiraya

How GVC increased player engagement through personalisation

GVC Holdings, a major global sports betting and gaming group, faced the challenge of increasing customer lifetime value in a saturated market. Their generic marketing offers were no longer effective at engaging players or creating brand differentiation across their many subsidiaries. They partnered with vendor Wiraya to find a new way to personalize communication and focus on retaining existing players rather than just acquiring new ones.

Wiraya implemented its Mobile Customer Activation software across GVC's brands, using personalized voice, text, and gamification to engage players at key lifecycle stages like activation and reactivation. The results were significant, with one campaign achieving an 80% reach and a 33% conversion rate. The fully managed service ensured the solution was tailored to each brand's style, helping GVC increase player engagement and lifetime value.

GVC Holdings

Damon Cartwright

Global CRM Operation Manager