Case Study: Alphabet Fleet Services boosts app downloads with Wiraya Mobile Customer Activation

How Alphabet nudge customers to download their app

Alphabet Fleet Services, a key sub-brand of the BMW Group that manages corporate vehicle leasing, faced a challenge in getting its busy customers to download its new AlphaGuide mobile app. Traditional methods like agent calls were too costly and one-way emails were ineffective. They partnered with Wiraya to find a more efficient and engaging solution to drive downloads.

Using Wiraya's Mobile Customer Activation service, Alphabet delivered a personalized, multi-channel communication blend of voice, text, and mobile messaging during the customer welcome process. This solution directed users to download the app via a simple link. The results were significant, with Wiraya helping Alphabet reach 88% of its audience. Most notably, 38% of customers chose to immediately click the link and download the app directly from the message, leading to a substantial monthly increase in active users and greater customer loyalty.

Alphabet Fleet Services

Thomas Skärgård

Marketing & Business Development Manager