Case Study: Xero speeds up global video production and approvals with Wipster

Xero produces 400 videos a year and cuts review time with Wipster

Xero, a global accounting software company, faced the challenge of producing a high volume of high-quality video content efficiently across its international offices while maintaining a collaborative feedback culture. To achieve this, they needed a robust solution for review and approval that could keep pace with their agile, 24/7 content creation workflow and partnered with the vendor Wipster for its video review and approval platform.

By implementing Wipster, Xero's global media teams gained a centralized platform for providing timely, specific, and honest feedback on video content, which was crucial for their iterative process. This solution enhanced their quality control and allowed them to maintain their output of approximately 400 videos per year with faster turnarounds. The use of Wipster helped Xero foster a culture of straight talk and continuous improvement, supporting their internal agency model which costs five times less than external alternatives.

Xero