Case Study: Xero boosts global video marketing speed and quality with Wipster

True Innovation in a Collaborative Age

Xero, a global accounting software company, needed a faster, more collaborative way to produce high-quality video content that could keep pace with its customer journey and integrated marketing campaigns. As its in-house media operation expanded across multiple time zones, the team needed a streamlined review and approval process to support timely, on-brand video production. Wipster was used to help manage pre-publishing video feedback and approvals.

Using Wipster, Xero connected its distributed creative teams, tightened feedback cycles, and maintained quality while producing around 400 videos per year with turnaround times measured in days rather than weeks. The platform helped Xero improve its “last-mile” polishing and support a culture of honest, efficient collaboration, contributing to a video workflow that was reportedly 5x less expensive than hiring similar services externally.

Xero