Case Study: Shimano streamlines global video review and approval with Wipster

Shimano cuts video review from 3 months to 1 week with Wipster

Shimano, the world's leading manufacturer of cycle components, faced a slow and fractured video production process. Their global offices worked in isolation, causing each educational video to take several months to complete. The company needed a way to centralize and streamline its review and approval workflow to better support its international network of retailers.

By implementing Wipster's review and approval platform, Shimano created a collaborative global workflow. The solution cut the feedback and sign-off process from three months to just one week, enabling the team to produce high-quality, customized videos efficiently. Using Wipster, Shimano now effectively shares resources and produces 35-40 videos annually, empowering their global sales network.

Shimano