Case Study: REI boosts video marketing success with Wipster

REI boosts video turnarounds and reaches 1.5 million Facebook users with Wipster

REI, an American outdoor retail brand, sought to create and sustain a robust video marketing strategy to connect with its audience on a deeper level and stand out in a competitive space. To accelerate their video production and improve collaboration, they partnered with the vendor Wipster for its video review and approval platform.

Using Wipster, REI streamlined their video project turnarounds, which enabled them to efficiently execute a strategy focused on emotional storytelling, user-generated campaigns, and platform-specific content. This solution helped REI win major awards, garner millions of impressions, and achieve significant social media growth, including 1.9 million followers on both Facebook and Instagram. Wipster was instrumental in helping REI produce high-quality video content that drove engagement and reinforced their brand authority.

REI