Case Study: KQED saves five hours of editorial review per video with Wipster

KQED saves five hours of editorial review per video with Wipster

KQED, a Northern California multimedia hub and public media company, faced a significant challenge in its video production workflow. The team behind the "Above the Noise" YouTube series was using a fragmented process involving FTP servers, Dropbox, and Google Docs to share videos and collect feedback. This two-step system was time-consuming and difficult to track, creating a need for a more streamlined solution to collaborate with external freelancers and partners.

The vendor Wipster provided a seamless video collaboration platform that integrated directly into KQED's editorial workflow. The solution allowed the team to upload video cuts and share them instantly with stakeholders, who could then leave time-coded notes directly on the video timeline. Thanks to its intuitive interface and integration with Adobe Premiere Pro, the platform streamlined the review process. This resulted in a measurable time savings of five hours per video, which over hundreds of videos has eliminated hundreds of hours of inefficiency for KQED.

KQED