Case Study: a leading global medical device and pharmaceutical company achieves 70% faster data processing and USD 1.5 Mn campaign savings with Wipro's AWS Big Data platform

Wipro’s high-performance Big Data platform projected savings of USD 1.5 Mn from campaigns for a global medical device and pharmaceutical major

The client, a leading global medical device, pharmaceutical, and consumer packaged goods manufacturer, faced challenges with a legacy data platform that was unable to handle large data volumes or perform advanced analytics for marketing campaigns. This led to slow decision-making and high operational costs. To address this, they partnered with Wipro to implement a new high-performance Big Data platform.

Wipro deployed a solution on Amazon Web Services using Hadoop (EMR) and Redshift technologies, creating a scalable, single source of truth for all commercial analytics. This implementation consolidated over 40 data sources and significantly reduced data processing time. The project resulted in a projected savings of USD 1.5 million from marketing campaigns for the client, demonstrating a substantial return on investment.