Case Study: a leading global advertising and marketing communications services company reduces manual analytics effort with Wipro's cloud-based big data platform

Wipro reduced the manual effort in analytics by 40%, by building a cloud-based managed Big Data Platform

The client, a leading global advertising and marketing communications services company, faced a challenge with its existing proprietary Big Data analytics platform, which lacked the agility to scale and quickly onboard new data sources. To stay competitive and improve online campaign management, the company partnered with Wipro to build a more flexible, open source-based Big Data solution on the cloud.

Wipro developed and implemented a cloud-based managed Big Data Platform using open source components on AWS, including EC2, EMR, and Redshift. This solution significantly accelerated the process of onboarding new data sources and customers. As a result, Wipro enabled the client to achieve a 40% reduction in overall manual effort and a 65% reduction in data testing time.