Case Study: Iconic Beer Company achieves improved forecast accuracy and tighter inventory control with Wipro

Wipro Promax Machine learning helping a leading beverage company improve its forecast accuracy and tighten its inventory

Iconic Beer Company, an Australian beverage business with a large brand portfolio, was facing cost pressures and needed a better way to manage trade promotions, baseline sales forecasting, and inventory. It wanted a machine-learning-based platform that could handle complex data sources, integrate with existing trade promotion systems, and forecast even when data was limited.

Wipro implemented the Promax Advanced TPM Platform’s data modeling module to deliver baseline forecasting and inventory management using machine learning and automated causal selection. As a result, Wipro helped improve forecast accuracy by an estimated 18–20%, tighten inventory control, and create a template that can be rolled out to new geographies and retailers in 8–10 weeks, with models that adapt to changing market dynamics.