Case Study: a leading hi-tech manufacturer in the US achieves a single view of customer and lower data costs with Wipro's trusted customer data hub

Wipro improves customer centricity, on-boarding processes and cuts integration costs through a trusted customer data hub solution for a leading Hi-Tech Manufacturer in US

The leading hi-tech manufacturer in the US faced significant operational challenges due to poor customer data quality and a lack of a single customer view. This led to customer dissatisfaction, delayed onboarding, tax penalties, and missed sales opportunities, prompting them to partner with Wipro for a Master Data Management solution.

Wipro implemented an enterprise customer hub (MDM), replacing the client's outdated system with a new operational hub. This solution automated onboarding with real-time data cleansing, integrated with the ERP, and provided a single view of each customer. The results for the client included an estimated $13 million in cost savings over three years, a 75% reduction in onboarding time, and an 85% increase in freight rebates.