Case Study: a major retail bank improves internet channel efficiency with Wipro

Wipro helps a major retail bank revamp its internet channel to deliver a rich, robust and user friendly customer experience

The client, a major retail bank, needed to revamp its outdated and cumbersome legacy internet channel to improve the customer experience and reduce acquisition costs. Facing challenges with high fixed costs and a dispersed stakeholder group, the bank engaged Wipro to develop a robust, user-friendly online solution to support its growth and streamline its products and services.

Wipro developed a flexible, scalable service architecture using an iterative, product-based approach. This solution significantly enhanced the system's usability and reduced maintenance costs. The results for the bank included being ranked number one among top banks, higher application completion rates leading to improved revenues, a reduction in abandoned sessions, and faster time-to-market for new products.