Wipro
270 Case Studies
A Wipro Case Study
A leading US bank was facing a significant challenge with its debt collection process. Customers were dissatisfied with a tedious and manual verification procedure on its chat channel, which was negatively impacting its Customer Satisfaction (CSAT) scores and increasing costs. The bank partnered with Wipro to manage its revenue collections via chat with the goals of reducing costs, improving agent efficiency, and increasing the amount collected.
Wipro implemented a semi-automated Collections Chat queue that transformed the customer verification process. By introducing a system where customers could enter their own information via a slider, Wipro eliminated manual steps, reduced verification time, and enhanced data security. This solution delivered substantial results for the bank, including a $1.05 million benefit in a single quarter, a 51% reduction in cost per chat, and a 133% improvement in chats serviced per hour per agent, ultimately transforming the chat channel into a self-paying operation.
Leading US Bank