Case Study: Leading Financial Services Provider achieves faster, scalable credit card acquisition with Wipro

Wipro helps a leading financial services provider move away from legacy systems and applications

Leading Financial Services Provider, a major player in credit cards and banking across Europe and North America, needed to replace a legacy online acquisition platform that could not scale, keep pace with changing regulations, or deliver a strong customer experience. Wipro was brought in to help modernize the customer acquisition channel and support growth across multiple lines of business.

Wipro designed and delivered a new customer acquisition platform, using a combined onsite and offshore model and completing the transition in 18 months with minimal business disruption. The result was a major improvement in performance and efficiency: the platform now handles 76% of new card applications versus 20% before, reduced acquisition cost per account by 45%, cut time-to-process from 3-4 days to real-time, increased subscribers from 1.8 million to 4 million, and lowered application drop-offs by 50%.