Case Study: Leading Global Banking and Financial Services Provider achieves faster affinity credit card market launch with Wipro

Wipro helped build an intuitive channel to market affinity credit cards for one of the leading credit card providers

The Leading Global Banking and Financial Services Provider needed to revamp its credit card marketing strategy by building a sustainable B2B channel for affinity credit cards. Wipro helped the client target micro-affinity opportunities through charities and not-for-profit organizations, aiming to reach donor and benefactor members while lowering acquisition costs and improving customer quality.

Wipro implemented a scalable solution with architectural, domain, hosting, infrastructure, development, QA, and deployment support, using a cross-functional team to accelerate delivery. The project launched in six months, and Wipro helped reduce schedule, operating, and infrastructure costs by 30–40% while enabling partnerships with 1,100 small charities and 18 mid-size educational institutions.