Case Study: London-Based Pharma Multinational saves over £60 million with Wipro's Lean and CRM transformation

Wipro helped a pharma major save over £60 million through a 10-step Lean framework and also improved topline by increasing salesforce effectiveness

The customer, a London-based pharma multinational, was facing plateauing growth, increasing IT costs, and a complex portfolio of over 7,000 applications. To address unsustainable costs and improve salesforce effectiveness, the company engaged Wipro to help achieve application rationalization and transform its CRM experience.

Wipro implemented a 10-step Lean framework to decommission applications and transformed the CRM system using Oracle CRM On-Demand and tools like Informatica. This solution reduced call entry time from 30 minutes to under one minute and decommissioned over 1,000 applications. The Lean program saved the client over £60 million, while the CRM transformation significantly improved sales performance and user adoption for over 5,000 representatives.