Case Study: a multinational electronics and semiconductor manufacturer achieves a single view of customer with Wipro

Wipro delivered a modern customer master data ecosystem to empower the customer facing teams with improved analytics and faster time-to-market

The client, a multinational electronics and semiconductor manufacturer, faced challenges due to disintegrated systems and poor data quality, which hindered sales growth and effective account management. To achieve a complete customer view and improve decision-making, they partnered with Wipro to implement a modern customer master data management (CMDM) solution.

Wipro developed a centralized master data repository, integrating it with Dun & Bradstreet for data enrichment and implementing robust data governance and security roles. This solution provided the client with a single view of the customer, resulting in a 15% reduction in duplicate data, deeper insights into half of their existing customers, and more effective pipeline tracking and capacity planning.