Case Study: a leading manufacturer of personal care products achieves 5% higher event ROI with Wipro Promax Advanced

Top Personal Care Product Maker Takes Predictive Planning Route

The client, a leading manufacturer of personal care products, sought to improve its trade promotion effectiveness and profitability. They required a one-stop solution to gain better visibility into promotional performance and move from a transactional planning approach to a predictive one. To address this challenge, Wipro implemented its Promax Advanced solution.

Wipro's Promax Advanced solution streamlined the client’s promotional management by enabling better collaboration and introducing fact-based analytical processes. The implementation resulted in a 5% improvement in event ROI and increased incremental gross sales by 3-7% for promoted products. Wipro also delivered a more structured workflow and more accurate sales forecasts through regression modelling.