Case Study: US-Based Transportation Network Company achieves 37% productivity growth with Wipro Gamification

The transportation network company saw a 37% increase in productivity

US-Based Transportation Network Company, a global transportation network provider with over 10,000 employees, needed to keep mapmaking and machine-teaching teams motivated as changing policies, tools, and performance targets began slowing productivity and lowering morale. The company wanted a more competitive, engaging work environment that would help service provider teams sustain performance and meet targets, and it worked with Wipro and its gamification approach to address the challenge.

Wipro implemented a series of gamified activities tailored to client metrics, including competitions inspired by the Champions League, Olympics, F1, and cricket to make work more engaging and performance-driven. The results were strong: productivity rose by 37%, error rates dropped by 44%, first pass yield improved by 15%, image processing time fell by 20%, and about 500 improvement ideas were logged. Wipro also helped the client achieve quarterly and half-yearly targets, while maintaining attrition at around 14%, below the client threshold.