Case Study: Leading Financial Media Company achieves expanded market coverage and USD 121K annual savings with Wipro

Media Company Extends Market Coverage, Realizes Continuous Value

The Leading Financial Media Company, a major US-based provider of financial software tools, data, and news, faced a risk to its global coverage because key newswires from Asia’s emerging markets were not integrated into its proprietary terminal. Wipro, which had already been supporting research and data extraction processes, identified the gap and saw an opportunity to improve the company’s market coverage and competitiveness.

Wipro researched and integrated 7 new English-language Asian newswires into the client’s application, adding automation to reduce duplicates, improve text capture, and phase out manual Excel-based reporting. The result was a 23.6% daily increase in news coverage, expansion to 36 prominent English newswires, improved workflow accuracy, and USD 121K in annual value at no additional cost.