Case Study: British Personal Care Company achieves 10x faster trade promotion planning with Wipro Promax Advanced Trade Promotion Management

Making Trade Promotions More Effective for a British Personal Care Company

British Personal Care Company, a UK-based consumer packaged goods business with operations across Europe, ANZ, Africa and the Commonwealth, was struggling to scale its trade promotion management using an in-house application. It needed a more capable trade promotion optimization solution that could handle future promotion volumes and integrate tightly with SAP ERP to meet global rollout timelines.

Wipro implemented its Promax Advanced Trade Promotion Management solution, delivered through Microsoft Azure, and completed the rollout for the UK and Australia/New Zealand in eight months. The new platform improved collaboration and reporting across Sales, Finance and Demand, with promotions planned up to 10x faster, forecast accuracy and key KPI visibility improved by more than 50%, and trade promotion spend and overall revenues rising by up to 3%.