Case Study: Largest Global Packed Food Manufacturer Company achieves 24% fewer loss-making promotions with Wipro's Promax Optimize Solution

Leading global packaged foods manufacturer slashes loss-making promotions by 24% through trade promotion optimization

Largest Global Packed Food Manufacturer Company, one of the world’s largest packaged food manufacturers, faced rising costs and competitive pressure that made it difficult to optimize trade investments and predict promotional demand. The company needed an insights-driven revenue management platform to improve planning, inventory management, and promotional effectiveness, and selected Wipro’s Promax Optimize solution.

Wipro implemented Promax Optimize across four countries, integrating data, trade promotion management, and machine-learning-based modeling to simulate pricing and promotions and improve forecast accuracy. The results included more than $3Mn in incremental net revenue within six months, a drop in loss-making promotions from 55% to 31%, and forecast accuracy improving from 64% to 83%, while increasing promotional ROI and maintaining retailer margins.