Case Study: a leading food and beverage maker cuts trade promotion approval time by 50% with Wipro Promax

Leading Food and Beverage Making Company - Customer Case Study

A leading European food and beverage maker faced challenges with its manual and disparate trade promotion processes. The client struggled with inefficient planning cycles, a lack of promotional visibility, and cumbersome reviews and approvals for each initiative. To overcome these issues, they partnered with Wipro to implement its Promax AdvancedTM solution.

Wipro's solution integrated and standardized the client's trade promotion management, providing a holistic view of promotions and automating key processes. This implementation resulted in a 50% reduction in the time needed for executives to review and approve an initiative. Additional impacts included cutting the annual plan data entry time for large accounts by over 50% and reducing the time spent locating errors in planned spends by 60% for a major customer.