Case Study: a leading energy drinks company boosts forecast accuracy with Wipro Promax Advanced

Leading Energy Drinks Company - Customer Case Study

Wipro partnered with a leading energy drinks company that was struggling with inaccurate sales forecasts, which was negatively impacting its supply chain, demand planning, and relationships with retailers. The client needed a standardized, efficient process for managing promotions and sought better visibility into financial accruals and claims to optimize its working capital.

Wipro implemented its Promax Advanced Trade Promotion Management solution to consolidate sales data, automate planning, and evaluate promotional profitability. This enabled the client to dramatically improve forecast accuracy from 71% to 89% within nine months. The solution delivered significant business impact, including over 20% savings on warehousing costs, a 10% reduction in logistics expenses, and total annual savings of approximately $624,000.