Case Study: Leading Consumer Product Company achieves $3Mn+ incremental revenue in six months with Wipro's Trade Promotion Optimization Solution

Leading Consumer Product Company - Customer Case Study

Leading Consumer Product Company, a global CPG leader in personal care, oral care, home care, and pet nutrition, needed a better way to optimize trade spend and retail pricing amid heavy discounting, retailer margin pressure, and private label competition. The company sought a scalable platform with advanced analytics, data transformation, and integration across ERP, TPM, and visualization systems to improve trade promotion investment decisions.

Wipro implemented its Promax Optimize solution, supported by training, consulting, data management, and data science expertise, starting with a three-month pilot in the UK before expanding to seven more countries and 20 additional retailers. The results included a stable, repeatable process for trade promotion ROI, more accurate machine-learning models, and measurable business gains of over $1Mn in net sales revenue, over $1.15Mn in net margin, and $3Mn in total revenue within six months.