Case Study: Large Wireless Network Provider achieves real-time customer insights and personalized campaigns with Wipro

Large Wireless Network Provider - Customer Case Study

Large Wireless Network Provider, a major Asia-based telecom operator serving over 160 million subscribers, was struggling with legacy data warehousing and campaign management systems that could not integrate easily with growing digital channels. The outdated platform could not handle new data formats, scale for rising volumes, or support low-latency processing, making it difficult to use customer data for timely insights and personalized marketing.

Wipro implemented a next-generation data warehousing and campaign management platform using Ab Initio Collect/Integrate and the Cloudera Hadoop ecosystem. The solution enabled real-time analytics, personalized campaigns, and a 360-degree customer view, with the ability to process 15 billion events a day and 100% more Call Detail Record volume than the legacy system. Wipro also helped decommission the old systems, cutting millions of dollars in license, hardware, service, and support costs.