Case Study: Global tier 1 automotive supplier achieves faster direct sales and scalable e-commerce with Wipro

Innovative e-commerce platform for direct sales

The global tier 1 automotive supplier, a US-based manufacturer, sought to establish a direct-to-customer e-commerce channel for its aftermarket parts business. Their challenge involved building a responsive platform capable of managing complex B2B and B2C requirements, including custom pricing, rebates, and streamlined registration. They partnered with Wipro to develop and implement this new solution.

Wipro designed an innovative e-commerce platform using SAP Hybris, integrating it with the client's SAP CRM and order management systems. The solution featured an advanced e-catalog and inventory management system, which was also migrated to Adobe for web management. This implementation by Wipro enabled direct sales, slashed order lead-time from 12 days to just 3, and significantly scaled operations to handle 10 times more customers and manage inventory across 100 distribution centers.