Case Study: a global multi-channel specialty retailer unifies 90 million customers with Wipro’s MDM solution

Global Multi-Channel Specialty Retailer - Customer Case Study

The client, a global multi-channel specialty retailer, required a master data management (MDM) solution to overcome the limitations of its legacy systems. Wipro was engaged to help sunset the old application and create a unified, trusted view of its 90 million customers to improve marketing analytics and data quality.

Wipro implemented a scalable MDM solution that mastered customer, household, and address information. This resulted in the identification of 4 million duplicate records, saving $8-10 million, and significantly improved transaction matching, which is expected to yield $4-6 million in annual savings. The solution also enabled more effective marketing campaigns and enhanced customer service for the retailer.