Case Study: a major European healthcare company achieves a unified HCP portal and 25-30% cost reduction with Wipro

European Healthcare Major Creates One-Stop Digital Portal for HCPs

The client, a major European healthcare company, faced the challenge of modernizing its fragmented portal for healthcare professionals (HCPs). With 27 independent marketing affiliates using different platforms, the company needed to standardize its digital presence to reduce development costs and provide a consistent brand experience. They engaged Wipro to upgrade and unify the HCP portal.

Wipro designed and built a standardized web portal on the Adobe AEM 6.1 platform, providing the marketing affiliates with uniform templates and tools. This solution reduced development and support costs by 25-30% and consolidated support through a single European helpdesk. The new portal attracted about 5000 active HCP users within six months, significantly increasing brand engagement and enabling more frequent feature releases through an agile delivery model.